Saint Francis School’s website was built on a restrictive layout with an outdated block design that felt cumbersome and limited. Critical pages and content were missing, severely impacting user experience, and their existing provider’s quote for a new theme and layout exceeded $30,000. Additionally, the site’s content was not optimized to boost keyword rankings, limiting the school’s online visibility.
We leveraged the power of FACTS CMS to design custom pages and layouts with bespoke HTML and CSS, infusing the site with a fresh, modern aesthetic that truly reflects the school’s brand. Our technical approach involved a complete restructuring of the site’s information architecture—creating intuitive navigation menus and clear call-to-actions—so visitors could effortlessly find the information they needed.
On the creative front, we executed a full content rewrite across all pages, tailoring the messaging to capture the unique voice of Saint Francis School while aligning with EEAT standards to organically boost keyword rankings. To ensure long-term success, we submitted updated sitemaps and integrated comprehensive analytics, giving the school actionable insights into user behavior and engagement.
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