The Story
Castle Publishing, known for providing printed assignment books for students and resource guides for educators, faced the challenge of moving from traditional print sales to a digital e-commerce platform. Without any prior website, they sought to establish an online presence that would reflect their brand and capture new sales opportunities in the digital space.
The Solution
We built a fully operational e-commerce platform for Castle Publishing using WordPress and WooCommerce, helping them transition smoothly into the online market. From the ground up, we designed a user-friendly, intuitive website catering to students and educators alike.
A significant feature we implemented was the live search bar in the shop area, which dramatically improved the user experience by helping customers find products quickly and efficiently. Additionally, we customized the review section to feature star-based ratings, making it more visually appealing and accessible. We also created 10 custom pages to fit seamlessly within the WordPress and WooCommerce themes, ensuring that every aspect of their online store aligned with their goals for growth and customer engagement.
Within the first year of launching this platform, Castle Publishing saw incredible success, converting over $10,000 in online sales. This success was built on a strong foundation of e-commerce functionality, custom design elements, and a strategy that aligned their physical products with their new digital presence.
